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	Public Relations is the Practice of creating, promoting or maintaining goodwill and a favourable image of a company amongst its many "publics" - be it customers, distributors or its own employees. On a practical level, that may be as simple as creating regular and positive awareness of a company and maximising exposure for its products. The Communications Mix Public Relations however, cannot work alone and successful campaigns are usually the result of a wider use of the communication mix: Public Relations Advertising Web Direct mail Exhibitions Sales force Third Party recommendation By judiciously selecting and combining two or more of these tools, an effective communication programme can be devised. Market-Led Services regards PR as the hub of the communication mix through which other disciplines work. For this reason, a PR programme usually lies the very heart of proposals made by Market-Led Services. Our PR Services MLS works on a retainer basis. Monthly fees are by negotiation dependent on workload involved. Market-Led Services’ standard PR package includes the following, but can be readily tailored to meet individual client's requirements: Regular liaison with editors of key trade & consumer publications Maintaining electronic mailing list of titles Developing annual features list & responding month on month Drafting, agreeing & distributing press releases and case studies Keeping and maintaining clients' photo library Photographic service for case studies Arranging 'separations' charges Writing CD-Roms with images for distributors Providing a clippings service for main titles Management of third party projects such as creative work All copywriting adverts; literature; mailshots; newsletters Arranging and attending press lunches All reasonable telephone, fax and travel costs
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